Organization – United States Youth Soccer (US Youth Soccer)
1. Media Tools – Twitter, Facebook
2. Preferred Tool – Facebook, they post almost everyday anything from articles to adds about youth soccer camps. They have over 15,000 likes as well direct links to there website and twitter account.
3. They use Facebook and Twitter about the same rate. Twitter is focused on posting links to articles or content on the Facebook group or website. This is a good way to put information on into an area for the public to reach. Most of the writing they use is informative.
4. Most of the posts are promotional. For example, a recent one was promoting youth camps in Texas and how multiple professional players would be attending. Another post I saw was stating the importance of youth physical activity and how it is good children to stay healthy. The overall goal of the foundation is the same as mine with my activist blog: promote youth soccer in the USA.
5. The audience ranges from youth players to parents all the way to professional soccer players and soccer enthusiast.
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